The digital revolution is changing our habits and patterns of perception. In turn, this is also impacting the strategic factors that make companies and organizations successful. Everything is moving towards simplicity, customization and networking. Brands that see their customers as part of their ecosystem across all touch points and make substantially personalized offers – whether analogue or digital – will have the most success in the future. Simon and Patrick reveal how strategic brand management both simplifies and facilitates these changes.
T +49 (0)89 490 411-368